That’s the sense I was getting too. They’re definitely trying to portray Gates & Seinfeld as reaching out to the regular folk. Thanks for sharing your wisdom.

You have to remember that the genius of Seinfeld (the show) was that it was a show about nothing. Jerry Senfeld’s comedy has always been about the mundane. I think that these commercials are in a similar vein, i.e., being about nothing and making the mundane funny.

Think about it: one of the world’s most successful sitcom stars is walking through the mall and happens to see one of the richest men in the world trying on shoes at a Shoe Circus (am establishment of which he is a member and earns “big top points” with every purchase). That’s hilarious! And the second one: they just want to connect with regular people. Ping pong, no money for the pizza, giraffe thievery, classic!!!

I think that the marketing gimmick is basically this: Apple is appealing to a younger, hipper crowd with their ad campaign, but Microsoft is reaching out the the regular folk. Jerry and Bill are for the people.